it's not too often that i respond so intensely to product packaging. but while browsing through the aisles at rainbow grocery over the weekend, i came across pasolivo olive oil. i had never heard of it, but was really drawn to the packaging. its simplicity, the font, the kraft paper, the glass.

and apparently, in 2005 and 2006, they won awards for their label and brand design, which was put together in 2001 by 300feetout. nice job! i guess i'm not the only one who likes their packaging. they even sell posters of their labels!

these bottles are a bit on the pricey side, but if i keep obsessing, i may just break down and have to buy one. then the challenge will be to decide whether to get the classic, the california blend, lemon, orange or tangerine.