and apparently, in 2005 and 2006, they won awards for their label and brand design, which was put together in 2001 by 300feetout. nice job! i guess i'm not the only one who likes their packaging. they even sell posters of their labels!
these bottles are a bit on the pricey side, but if i keep obsessing, i may just break down and have to buy one. then the challenge will be to decide whether to get the classic, the california blend, lemon, orange or tangerine.